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Your voice agent is containing 78% of calls. That number is lying to you.

Containment is the metric every voice AI company reports, because it's the easiest one to compute and the hardest one for a buyer to disprove. It also has nothing to do with whether your customer got helped

5 min read

Jul 28, 2026

Your voice agent is containing 78% of calls. That number is lying to you.

Containment is the metric every voice AI company reports, because it's the easiest one to compute and the hardest one for a buyer to disprove. It also has nothing to do with whether your customer got helped

There are a hundred voice agent companies. Here's why we built one more.

Almost every voice agent on the market sounds incredible in a demo. Most of them quietly fall apart on the ten-thousandth call. The gap between those two facts is the entire reason Lares exists.